| Qualtrics: Rapid International Expansion - Teaching Note |
| 作者姓名：Esther Tippmann; Sinead Monaghan; |
| 商品類型： | 商品編號：8B18M022 |
| 出版日期：2018/02/02 | 內容長度：10 頁 |
Teaching note for product 9B18M022.
|
| Qualtrics: Rapid International Expansion |
| 作者姓名：Esther Tippmann; Sinead Monaghan; |
| 商品類型：Case (Field) | 商品編號：9B18M022 |
| 出版日期：2018/02/02 | 內容長度：11 頁 |
In May 2015, Qualtrics was a rapidly growing U.S.-based software-as-a-service firm, founded in 2002. After 10 years of operating with little capital, Qualtrics raised some venture capital funding, which enabled it to initiate a rapid international expansion. The management team intended to aggressively pursue global opportunities, but first needed to make some key decisions regarding how to develop the company’s Europe, Middle East, and Africa (EMEA) .....more
|